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Today's social media provides a platform for the few to be seen by many, interactions being shallow and unengaging, and content often harmful and addictive triggers comparison and leads to doomsday scrolling.
Brief
Develop a communication strategy for Hummy, a Swedish social media platform committed to combating the distortion of reality caused by filters and fake portrayals, fostering authentic connections and encouraging active engagement instead
Client
Hummy
Collaborators
Nora Presttun
We opted to develop a communication concept inspired by their tagline "Share Interests, Create Moments," expanding upon it by highlighting the diversity of passions. This led to the concept "Nerd & Proud," centered around celebrating one's inner nerd. Our strategic approach involved targeting leisure organizations in Stockholm, allowing Hummy to elevate its platform while also spotlighting the organizations that enable people's passions.
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Activation Campaign
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